I know everybody and their brother does logo roundups so you’re probably sick of them, but I don’t believe I’ve ever done one and there is a particularly impressive brand of logo design that I wanted to point out.
Today we’ll look at 50 logos that are the result of going beyond the typical thought process and injecting a little wit and hidden symbolism into the design process.
What Makes a Logo Clever?To explain what I mean by “clever” logo design, let’s take a look at a typical logo, (i.e. one that isn’t clever).
However, my favorite type of logo design is that which takes the assignment one step further. Rather than just making something attractive, these designers look at the design process with a pinch of added intelligence and a perspective that skewed enough to see things differently than the rest of the world.
These types of logos make you smile at the brilliance of both the idea and the execution and have several layers of meaning that can hit you in waves. Some are amazing in their obviousness to all who see them and some find excellence in hidden secrets.
I’ve broken down this collection into three categories: visual double entendres (two things in one), word and character art, and ambigrams. Ambigrams definitely also fall into the word art category but I wanted to give them special recognition because they’re so difficult to pull off effectively (if you don’t believe me, try to make one!).
Visual Double Entendres
Word and Symbol Art
AmbigramsIn case you’ve never heard of them before, ambigrams are words or phrases that you can spin around 180 degrees and still read them. They often require quite a bit of work and thought in order to make them easily readable.
ConclusionI hope the collection above isn’t just another “list post” but instead is a healthy dose of inspiration that encourages you to put a little thought into your logo creation process. When appropriate, consider how you can infuse something unique and witty to make the logo that much better.
Leave a link below and tell us your favorites.
Thx to Design Shack